I am an interdisciplinary creative director, musician, and entrepreneur. In 2017, I joined Trollbäck+Company, a branding and design studio based in New York, as Chief Creative Officer.
In my previous position at VICE Media, I launched Live Nation TV as Senior Director of Creative and Content, overseeing brand creative and marketing, content development and production, and advertising partnerships across VICE's Brooklyn and Venice offices.
Before VICE, I was Executive Creative Director at Eyeball, where I led branding and advertising for house accounts including Amazon, New York Public Radio (WNYC / WQXR) and Wildlife Conservation Society’s New York Aquarium, as well as initiatives for a range of entertainment brands including A&E, Amazon Studios, CMT, Disney, E!, Nickelodeon, NUVOtv, Oxygen, Ovation, One World Sports, TLC UK, TV Land, TLC UK, USA, and VH1.
From 2002-2012, I was Founder and Chief Creative Officer of pioneering audio branding agency Expansion Team, where I was responsible for crafting the sonic identities of major brands such as Aetna, Amazon, Boeing, JetBlue, JP Morgan Chase, and Rovi as well as over fifteen broadcast networks including Centric, CNN International, Comedy Central, Discovery, PBS, Universal, and Univision Deportes. During this time I also owned an offshoot record company called Expansion Team Records that released some incredible music.
I am honored to have been featured in V Man, Electronic Musician, Billboard, and XLR8R, and performed on four continents, including The Guggenheim in NYC and La Fenice opera house in Venice, Italy. I've judged for AICP, the Audio Branding Awards, and spoken at Promax/BDA, CMJ, NXNE, Style Frames, School of Visual Arts, New York University, Parsons School of Design at The New School, and the Audio Branding Congress, which I hosted at Columbia University in 2011.