CMJ MUSIC MARATHON /
ROLE: EXECUTIVE CREATIVE DIRECTOR
Creative Director / Designer: Joshua Kopeika
TO KICK OFF THE 2O14 CMJ MUSIC MARATHON WE craftED a new VISUAL identity with an irreverent attitude .
CMJ wanted to break some rules and create an edgy design package that would tap into the DIY ethic of the indie music community. Working within a very tight schedule, we conceived an approach based on the contrast between a clean, modern typeface and colorful, glitchy backgrounds crafted with a combination of analog and digital techniques. We delivered a new logo, design toolkit, and style guide that was built to empower CMJ art directors to produce all collateral including posters, print ads, badges, and their new app and website.