IN-FLIGHT AUDIO IDENTITY
AUDIO AGENCY: EXPANSION TEAM
ROLE: CREATIVE DIRECTOR, COMPOSER
For two years I WORKED with JetBlue TO DEVELOP AND EVOLVE THEIR AUDIO BRAND.
To create the sonic identity for JetBlue's in-flight entertainment system, I first evaluated the existing customer experience and developed creative strategies for a better customer experience.
One of the more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum sound quality throughout the flight, I developed custom EQ settings and unique sonic criteria for all audio assets. I then personally composed a new soundtrack for the in-flight channels and instructional videos and cast new voiceover talent as the voice of JetBlue.