JetBlue in-flight audio identity and original music




With my agency Expansion Team, I helped JetBlue evolve the sound of their brand over a two year period. After a discovery phase with insights and recommendations for a more engaging customer experience, we embarked on the audio identity for JetBlue's in-flight entertainment system. I developed sonic criteria and custom EQ settings to ensure optimal quality throughout the flight, composed a new soundtrack for proprietary channels and instructional videos, and cast new talent as the voice of JetBlue.