MERCEDES: THE OTHER C /
AD AGENCY: Razorfish
DESIGN AGENCY: Stardust
MUSIC AGENCY: Expansion Team
ROLE: Sound and Music Creative Director, Sound Designer
COMPOSER: Anu Pillai
SOUND DESIGNER: Joe Johnson
This NOVEL digital experience SHIFTS control of the music and narrative TO MERCEDES drivers and Fans.
I lead creative direction of the full sonic experience that would reflect the different personalities of the new C-Class Coupe and Sedan. By physically interacting with the sound like a digital DJ, the user can explore each car by mixing back and forth between tracks, manipulating the sound and picture in perfect sync.
The linear movies shown here are approximations of the fluid user experience when transforming between car models in the interactive online version.