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Mercedes

Mercedes: The Other C interactive sound design and music

 

MERCEDES

 

At my agency Expansion Team, working in tandem with Razorfish and Stardust (now Los York), we developed a novel digital experience that shifted control of the music and narrative to Mercedes drivers and fans. I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulate the sound. The linear movies shown here are approximations of the interactive version, depicting the fluid experience when users transform between car models.