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Oxygen 2014

NBC Universal Oxygen TV brand identity, rebrand, redesign, and repositioning for millennial women in 2014




At Eyeball I worked with Oxygen to redefine the channel's voice with a focus on millennial women. As Executive Creative Director, I led development of the new brand identity, revamped promo style and strategy, and crafted a new language for on-air, off-air, digital, and social channels. Within two months of re-launch, Oxygen had exceeded its goals, becoming the youngest women’s network in primetime by 8 years and delivering 26% more 18-34 women.