RADIOLAB LIVE /
IN THE DARK
ROLE: Creative Director
Executive Creative Director: Limore Shur
Creative Director: TJ McCormick
Designers: TJ McCormick, Ben Hill, Yisak Kuo, Neil Stuber
Photographer: Lars Topelmann
To promote Radiolab’s live stage show in Brooklyn, I led this artful poster campaign.
Thanks to its immense popularity as a top-ranking podcast, Radiolab’s fan base extends across the globe. It's also my personal favorite radio show.. While the main goal of our "In the Dark" poster series was to garner buzz for Radiolab’s touring stage show debut in Brooklyn, they were also designed convey the show’s cosmopolitan appeal and direct connection to WNYC.
We were facing down a deceptively simple question: What is Radiolab about? Our print campaign needed to convey the curiosity inherent in the show, with topics spanning from space to neuroscience to more esoteric questions about the basic nature of humanity.
Our solution was to give designers a bundle of show segments to inspire them and then turn them loose to create. We produced over 40 posters in 3 days, allowing the show producers and WNYC to choose their favorites.
The response was overwhelming with two shows at the Brooklyn Academy of Music selling out in 3 hours and Radiolab hosts Jad Abumrad and Robert Krulwich giving me huge hugs on premiere night.