SYFY_LOGO_3.jpg

SYFY

SYFY audio brand identity, rebrand, sonic ID, and repositioning

 

SYFY

 

At Trollb├Ąck+Company, I creative directed the new SYFY sonic identity. It is the first network audio brand intentionally designed and optimized for all communication platforms, from linear TV to digital to connected home devices. The project included brand strategy, audio logo mnemonic, original score, audio toolbox, music supervision, and audio brand style guide.

Read the full case study here.