Wildlife Conservation Society
/ New york Aquarium
At Eyeball I led creative, strategy, and design for NY Aquarium's capital campaign to build the largest shark exhibit on the East Coast, creating a new logo, tagline, consumer-facing signage, collateral, digital presentation materials, a local OOH campaign and a wildly interactive fundraising website.
WCS NEW YORK AQUARIUM /
ROLE: Executive Creative Director
Creative Director: Mia Rockel
I am proud to have worked with WCS to establish the capital campaign that will lead to the largest shark exhibit on the East Coast.
I brought Wildlife Conservation Society to Eyeball and won a competitive pitch to assist with branding and messaging around fundraising efforts. With the goal of raising a minimum of $30M in four years for the new Ocean Wonders Sharks! Exhibit at the New York Aquarium, the Wildlife Conservation Society needed strategic positioning, a comprehensive long-term plan, and an overarching media campaign. I led creative development of a new logo, tagline, consumer-facing signage, collateral, digital presentation materials, a local OOH campaign and a dedicated fundraising microsite.
Our interactive desktop and mobile site focuses on a key architectural element of the new construction, referred to as "the shimmer wall." The website drives public fundraising through purchasing virtual shimmer tiles and allows users to donate, educate themselves, and share their support.
Please visit nyaquarium.com/transform to contribute to the campaign.