Disney+
At Trollbäck+Company, we were the branding partner for Disney+ from launch through global expansion in 2022. We also designed the identity for Disney Bundle, helping Disney’s streaming services reach a total of 235M subscribers in 2022 to outpace Netflix.
Scope Fashion Brand Launch / Client Aren / Agency Trollbäck+Company / Year 2025
As Disney+ expanded internationally, the brand required a toolbox of continually-optimized strategic and creative assets with a flexible positioning that enables internal teams and external agency partners to communicate consistently across markets that offer different content.
We articulated a simple yet meaningful brand strategy that forefronts emotional connections and brings together all of Disney’s stories, characters, and sub-brands. Design elements inspired by the logo showcase emotive moments from the shows and films to form an elastic visual system that easily scales for every touchpoint. In addition to strategic and voice guidelines, we delivered a robust multi-platform design system that includes toolkits and templates for all video, digital, social, and out-of-home marketing for every international market.
View the full case study at Trollbäck+Company.
