ROLE: Chief Creative Officer, ECD
TEAM: Betsy Jones, David Rogers, Erica Schrager, Erin Kilkenny, Fionna Mariani, Jess Bennett, Jorge Peschiera, Olga Povarchuk, Patrick King, Sarah Cohen, September Raines, YouTooCanWoo, Yussef Cole
We rebranded Oxygen to radically reposition the network as a premiere destination for investigative crime programming. After a deep strategy phase and creative exploration, we designed the new look and feel of the brand to bring a modern perspective to true crime that values intrigue over sensationalism. The channel experienced a 51% increase in viewership to make it the the fastest-growing cable entertainment network.