ROLE: Chief Creative Officer, ECD
TEAM: Erica Schrager, Betsy Jones, Jorge Peschiera, Erin Kilkenny, Sarah Cohen, Fionna Mariani, Jess Bennett, Olga Povarchuk, David Rogers, Yussef Cole, Patrick King, September Raines, YouTooCanWoo
We rebranded Oxygen to radically reposition the network as a premiere destination for investigative crime programming. After a deep strategy phase and creative exploration, we designed the new look and feel of the brand to bring a modern perspective to true crime that values intrigue over sensationalism. The channel experienced a 51% increase in viewership to make it the the fastest-growing cable entertainment network.