Maneuvering through the complex process of music creation is a skill that every marketer and creative director must acquire, but one that’s often hard to perfect.
Maneuvering through the complex process of music creation is a skill that every marketer and creative director must acquire, but one that’s often hard to perfect.
The need for distinguishable motion design far exceeds basic functionality: Motion is inherently emotional.
With a flurry of advances in publicly-available AI tools in 2022, I’m very curious to see how we can begin to incorporate them into our creative and strategic workflows in 2023.
Global design and branding studio, Trollbäck+Company, developed a new brand identity for digital wealth management company Betterment.
Advertising has long been viewed as a series of “beautiful lies.” It’s much easier to sell an aspiration than to speak the truth or take a stand. Yet a new era is rapidly approaching – one where 81% of consumers want to support companies they believe in, but admit to trusting only 1 in 3 brands they purchase.
Alex Moulton is a New York City-based creative director, musician, entrepreneur, and currently Chief Creative Officer at Trollbäck+Company. Alex was previously at VICE, where as Senior Director he helped launch Live Nation TV. He is a noted expert in the fields of branding, rebranding, and audio branding, and works across disciplines in design, music, film, art, advertising, and technology.