Alex Moulton — Creative

VICE

At VICE Media, I launched and led creative, content, and marketing for Live Nation TV. We built a multi-platform channel for editorial and documentary programming featuring top touring artists, concert live-streams, daily music news, and social content, all developed and produced in-house. I also led creative and strategy for all brand partners and advertisers.

 

 
 

 
 

 
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THE ENCORE:
A Never-Ending Story

ROLE: Senior Creative Director, Executive Producer
CREATIVES: Rory McHarg, Romain Thomassin
DIRECTORS: Matt Jacoby, Eva Gunz, Wes Orshoski
SEE VIDEO FOR FULL CREW CREDITS

Hard Rock partnered with Live Nation TV to develop an integrated campaign that would highlight the brand's legacy of music culture influence for a new generation of fans.

We conceived a music platform co-presented by LNTV and Hard Rock with social video content, sponsored editorial, and live music concerts, all dedicated to "never-ending music." We produced a documentary film and extended content featuring Mac DeMarco, Duran Duran, Dolly Parton, Tegan & Sara, Anderson .Paak, Ben Folds, Michael Stipe and more, and a special one-of-a-kind Encore concert event featuring Grouplove.

 

The Encore: A Never Ending Story (full documentary)

Andrew WK Teaser

Har Mar Superstar Teaser

Documentary Trailer

Mac DeMarco Promo

Har Mar Superstar Promo

Duran Duran Promo

Dolly Parton Promo

Tegan & Sara Promo

Grouplove Encore Live concert at Hard Rock