Mercedes
Campaign

Agency: Expansion Team
Role: Music Creative Director

Working with Razorfish and Stardust, we developed this novel digital experience that shifted control of the music and narrative to Mercedes drivers and fans.

 
 

I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulate the sound.

 
 
 

The linear movies shown here are approximations of the interactive version, depicting the fluid experience when users transform between car models.

 
 

  • Razorfish

    
Creative Director: Rogerio Baran

    Art Director: Samuel Luchini


    Producer: Kim Cortese


    Digital Producer: Justin Wallace

    Stardust

    
Creative Director: Alan Bibby


    Senior Producer: Ryan McRee

    
Art Director: Aaron Maurer

    Editor: Andrew Borin

    3D: Mark Rohrer, Ylli Orana, Wei Chei, Kevin Couture, Kyle Anderson

    Compositors: Tonya Smay, Chris West, Sohee Sohn, Theo Daley

    2D: Fabian Tejada

    Expansion Team (now

    Music Creative Director: Alex Moulton


    Composer: Anu Pillai


    Sound Design: Joe Johnson

    Music Supervisor: Carter Butler

    
Executive Producer: Martia Guinn

    Producer: Jean Kouremetis

    + Credit missing? Please email me!

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