Mercedes
Campaign
Agency: Expansion Team
Role: Music Creative Director
Working with Razorfish and Stardust, we developed this novel digital experience that shifted control of the music and narrative to Mercedes drivers and fans.
I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulate the sound.
The linear movies shown here are approximations of the interactive version, depicting the fluid experience when users transform between car models.
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Razorfish
Creative Director: Rogerio Baran
Art Director: Samuel Luchini
Producer: Kim Cortese
Digital Producer: Justin Wallace
Stardust
Creative Director: Alan Bibby
Senior Producer: Ryan McRee
Art Director: Aaron Maurer
Editor: Andrew Borin
3D: Mark Rohrer, Ylli Orana, Wei Chei, Kevin Couture, Kyle Anderson
Compositors: Tonya Smay, Chris West, Sohee Sohn, Theo Daley
2D: Fabian Tejada
Expansion Team (now
Music Creative Director: Alex Moulton
Composer: Anu Pillai
Sound Design: Joe Johnson
Music Supervisor: Carter Butler
Executive Producer: Martia Guinn
Producer: Jean Kouremetis
+ Credit missing? Please email me!