Mixteca
Brand Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

Based in Sunset Park, Brooklyn, Mixteca has been providing essential services to Latinx communities for over 20 years. We supported the nonprofit by developing a strategic and visual identity designed to amplify their impact.

Drawing inspiration from the organization’s vibrant leadership and the diverse communities they care for, the identity reinforces Mixteca’s role as a “second home” for Spanish-speaking immigrant families to receive vital services, while modernizing the brand to attract a new generation of clients, donors, volunteers, and partners. 

Mixteca serves the community by providing culturally-informed services, skill-building, and immigrant advocacy. We worked closely with the nonprofit to amplify these pillars, developing a visual identity that welcomes, empowers, and inspires Latinx immigrants to break down barriers and seek out support.

Understanding the day-to-day realities of a nonprofit, from unpredictable deadlines to shifting resources, we were determined to deliver an identity that wasn’t just beautiful, but adaptive, inexpensive, and easy to use across all touchpoints. Sustainable, easy-to-use design tools fulfill the organization’s need for impactful, culturally appropriate communication across touchpoints and communities. After the rebrand, Mixteca was awarded a $100K Brooklyn Community Foundation SPARK Prize.

View the full case study at Trollbäck+Company.