USA
Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We refreshed USA Network’s visual identity to amplify its evolved brand positioning and foster more emotional connections to fans.

USA celebrates larger-than-life characters—both fans and talent alike—by offering a massive range of original series, reality juggernauts, and beloved movies.

Our elastic visual identity and audacious brand voice helps USA build a big stage for their characters—a place where being a little extra isn’t only welcome, it’s encouraged. A punchy new color palette, playfully expressive type, and powerfully hardworking wayfinding are full of life, proudly big, and broad with a point. Every moment becomes an opportunity to highlight and frame characters, while animation supports consistent brand attribution by actively reinforcing connections between characters, IP, and the master brand.

View the full case study at Trollbäck+Company.