Branders Magazine: Your team is your most powerful brand asset
My editorial for Branders Magazine is all about building culture within organizations and how businesses should engage their employees as content creators.
“Inside-out communications borne from an intentional, clear framework manifest as clearly organized, easily findable insights, with internal teams as empowered (and thus passionate) contributors. A knock-on benefit of empowered people is the positive impact on internal culture, which over time can have a positive effect on employee retention and even attraction. Visibly enthused colleagues aligned to a clear company purpose are an attractive proposition to candidates.
Crucially, while an inside-out approach to brand comms is ideal for larger organizations, it can be flexed to suit organizations of all sizes. The magic ingredients are intention, flexibility, and last but not least, passion. While comms should be aligned, individuals should feel empowered to share what they believe in. In this way, the most authentic, meaningful, and enduring brand-building starts at home, from the inside out.”