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Can I Use ChatGPT as a Tool for Branding?
Alex Moulton Alex Moulton

Can I Use ChatGPT as a Tool for Branding?

With a flurry of advances in publicly-available AI tools in 2022, I’m very curious to see how we can begin to incorporate them into our creative and strategic workflows in 2023.

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Creative Pool: In 2021, Brands Need to Be More Honest
Alex Moulton Alex Moulton

Creative Pool: In 2021, Brands Need to Be More Honest

Advertising has long been viewed as a series of “beautiful lies.” It’s much easier to sell an aspiration than to speak the truth or take a stand. Yet a new era is rapidly approaching – one where 81% of consumers want to support companies they believe in, but admit to trusting only 1 in 3 brands they purchase.

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HUSH+1 Podcast
Alex Moulton Alex Moulton

HUSH+1 Podcast

Alex Moulton is a New York City-based creative director, musician, entrepreneur, and currently Chief Creative Officer at Trollbäck+Company. Alex was previously at VICE, where as Senior Director he helped launch Live Nation TV. He is a noted expert in the fields of branding, rebranding, and audio branding, and works across disciplines in design, music, film, art, advertising, and technology.

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