Among the many pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.

Trollbäck+Company has delivered a fresh brand evolution for TBS, elevating the network from one of TV's top comedy brands to a genre-fluid, taste-driven entertainment destination.

Trollbäck+Company got in the game and scored big time! Motion Award winner.

From smarter store layouts to interactive kiosks to high-concept pop-ups, retailers across all business sectors are working rapidly to update and optimize new in-store experiences for a new era of IRL interaction.

Branding for differentiation or hype is one of the most significant factors standing in the way of long-term, successful branding today. The truth is, to build strong, lasting, engaging relationships with consumers, brands need to do more of the right thing—and less of everything else.

Alex Moulton mulls over whether the controversial marque can silence its critics

New York studio Trollbäck+Company has overhauled Fox Entertainment’s visual identity – but is its new geometric look enough to set it apart from streaming competitors?

What are designers thinking about the new World Cup 2022 logo?

Alex Moulton named to Graphic Design USA People To Watch list 2019

Design in 2019 – what will animation and motion graphic design look like? article by Alex Moulton

Global brand consistency in three easy steps.

Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenges in today’s branding world.

Alex Moulton and September Raines of Trollback + Company, NYC pick 13 cool tracks to get you through intense times

Since attending performing arts school in London, Alex Moulton, now chief creative officer of Trollbäck+Company, has had a passion for music. But instead of becoming a deejay, even though he still spins, or a singer, he became a business builder, a strategic thinker, an entrepreneur.

Oxygen explores negative space, fragmentation in rebranding

As creatives and designers, I think our primary role is to encourage new perspectives and challenge the status quo. Right now, my personal goal is to redefine the traditional business paradigms of growth and value.

Industry vet Alex Moulton joins NYC’s Trollbäck+Company

Trollbäck+Company Welcomes Alex Moulton As Chief Creative Officer

In the last decade motion designers have crafted some of the most visually captivating stories and interactions of our time.

WNYC, New York’s top broadcaster and producer of award-winning public radio content, has just debuted a holistic audio rebrand for its New York City-based radio stations, 93.9 FM and AM 820.