Transform Magazine: Trollbäck+Company rebrands fintech company Betterment
Betterment was established with the aim of bringing investing to the masses and was built on the principles that technology can provide everyone, not just the wealthy, with access to good, fiduciary guidance. The new brand builds on the accessibility and inclusivity at the core of Betterment’s financial services. This is encapsulated in the new brand purpose statement, ‘Making people’s lives better.’
“From the outset they’ve been a deeply purpose-driven brand; what we’ve done with this rebrand is give them the tools, through strategy and creative, to own that unique, authentic, purpose-driven approach even more confidently as they continue to grow and serve people at every step of their financial journey,” says Alex Moulton, chief creative officer at Trollbäck+Company.