aiEDU
Brand Identity

Studio: Trollbäck+Company / Consultant
Role: Chief Creative Officer / Senior Creative Advisor

The AI Education Project (aiEDU) is a non-profit devoted to ensuring all students are prepared to live, work, and thrive in a world increasingly shaped by AI. aiEDU partners with education systems nationwide to advance AI literacy through high-quality curriculum, professional development, and strategic collaborations with states, school districts, and other educational institutions.

In 2024 at Trollbäck+Company, building on earlier collaboration with aiEDU, I led a comprehensive rebrand that introduced a scalable design system, vibrant color palette, and an engaging new logo—a dynamic building-block symbol that forms the letters “A” and “I.” We also collaborated with illustrator Liam Eisenberg, who expanded the organization’s custom illustration library. Notably, we did not use AI to create any brand assets.

Since then, I have continued to work directly with the nonprofit as Senior Creative Advisor, further expanding and refining the brand. Highlights include a full design refresh of the aiEDU website, new collateral for education frameworks, stakeholder communications, and fundraising, plus an intuitive master slide-deck template that lets non-designers keep materials on brand.

Since the rebrand, aiEDU’s fundraising has soared: philanthropic support grew nearly 7x year-over-year, and earned revenue from school districts tripled in the 2024–25 academic year. These gains signal mounting confidence in aiEDU’s mission and lay the groundwork for scaling AI literacy to millions more students in the years ahead.