Sesame Workshop
Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

Building on visual cues from the iconic Sesame Street brand, we created a more modern, functional identity system that reflects the global non-profit organization’s mission to help kids everywhere grow smarter, stronger, and kinder.

Following the logo redesign in 2018, we were invited back in 2023 to establish a comprehensive visual and motion identity system to unify every touchpoint around the world.

Sesame Workshop is an internationally-recognized creative force that builds new streets, avenues, and intersections at the forefront of education by partnering with organizations, companies, and individuals who share their values. We created a modern look and feel that works seamlessly alongside all of the brands that Sesame Workshop touches around the world.

Community, collaboration, and organic bonds inspire our motion language—unifying a global network of partnerships within a single system. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways represent the non-profit’s bold, visionary approach to education and philanthropy.

View the full case study at Trollbäck+Company.