FOX Entertainment
Brand Identity
Studio: Trollbäck+Company
Role: Chief Creative Officer
Working with executive leadership at FOX after Disney’s acquisition of 20th Century, we created a new brand strategy and visual identity to transform the network into a culture-defining entertainment brand.
Amplifying the brand’s bold legacy of risk-taking, our new positioning and design system empowered storytellers at FOX to create breakthrough entertainment that breaks through in pop culture.
We developed a daring brand strategy that internally encourages employees to break rules and conventions, and engages audiences by breaking expectations and boundaries. The new tone of voice gives them the license to fully embrace fandom and deliver a more daring perspective on pop culture. The visual identity–which we refreshed in 2023–emboldens this strategy by allowing FOX Entertainment’s marketing teams to continually break things to make new things, even the logo itself.
View the full case study at Trollbäck+Company.
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Trollbäck+Company
Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Executive Creative Director: Elliott Chaffer
Executive Director Creative Strategy: Bo Bishop
Senior Producer: Betsy Jones
Art Director: Adam Wentworth
Designers + Animators: Steve Haslip, Christian Palma, York Capistrano, Lili Emtiaz, Eli Guillou, Adam Tanner, Lizzi Stuart Ignasher, Luke Barker, Carlos Foxworthy, Alex Komin, Steven Wimberly, David Conklin, Kasella Acain, Krysta Coates, John Lee, Jo Iijima, Carla Dasso, Bobby Hanley
Strategists: Fredrik Henttonen, Casey Halter, Asia Hunt
Typographer: Samarskaya & Partners
FOX Entertainment
EVP Marketing: Darren Schillace
EVP Creative Advertising: Scott Edwards
SVP Visual Innovation Studio: Ian MacRitchie
VP Design: Jesse Hallas
VP Multiplatform Creative & Integrated Marketing: Michelle Theisen
Director, Design: Dan Pierse
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