Amazon Kindle
Campaigns

Agency: eyeball / Expansion Team
Role: Music Creative Director (all)
Live-Action Director + Editor (some)

I led many initiatives for Amazon while at Eyeball, including multiple product launches for Kindle. Before that, I collaborated with Eyeball at my company Expansion Team, supervising original music for a number of Kindle TV campaigns and product videos.

As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.

Along the way, we named and branded Kindle FreeTime and other less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.