AMC
Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We collaborated with AMC’s in-house creative team to refresh the network’s visual identity system based on a singular unifying principle: Let the content lead.

Working closely with AMC’s leadership to guide the brand update, we developed a new design and animation framework to position the creativity of its iconic shows at the center of the identity.

We pushed the boundaries of AMC’s new strategy with a minimal design system aimed at giving fans a sense of constant immersion. By reducing AMC’s brand colors to a simple black and off-white palette, we were able to leverage the color spectrum of AMC’s content to activate the brand. In motion, AMC’s new system challenges traditional messaging hierarchies and leads with the power and potential of compelling stories.

View the full case study at Trollbäck+Company.