TeenNick
Brand Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We rebranded Nickelodeon’s tween-targeted channel for a new generation of young, digital-first viewers, developing a robust multi-platform identity and library of live-action footage that blends real kids with TeenNick content.

 
 

Our strategy was to celebrate everything “in-between” with a visual identity that embraces awkwardness, discovery, and constant changes, threaded with an exuberant sense of play and humor.

 
 
 

The heart and soul of the TeenNick brand rely on its deep modular, reactive typography and animation toolkit. Type stretches, squishes, pulls, and responds to imagery. We also shot real-life teens and tweens, blending live-action and bursts of still photos to create a flexible toolkit of idents and bumpers.

View the full case study at Trollbäck+Company.

 
 

  • Trollbäck+Company

    Chief Creative Officer: Alex Moulton

    Executive Producer: Erica Schrager

    Executive Creative Director: Elliott Chaffer

    Creative Director: Rosie Garschina

    Strategists: Casey Halter, Asia Hunt

    Producers: Shannon Moore, Daniel Graf

    Art Directors: Mike Batista, Erin Kilkenny, Sarah Cohen

    Live-Action Director: Elliott Chaffer
Designers + Animators: Pat King, Koda Ko, Aldo Gonzalez, Rachael Park, John Lee, Chris Jung
Video Editors: September Raines, Erik van der Wilden

    Design Intern: Francisco Betancourt

    Director / Photographers: Anais + Dax

    Cinematographer: Justin Donais

    ViacomCBS (now Paramount)

    EVP Chief Creative Officer & Head Of Marketing: Kim Rosenblum

    SVP Creative Director Art and Design: Michael Waldron

    SVP Creative Director, Brand: Tony Maxwell

    VP Editorial/Motion Graphics: Kurt Hartman

    VP Design & Animation: Shannon MacNeilage Associate

    Art Director: Junichi Nakane

    Director, Graphic Operations: Cyrus Shelhamer

    Graphics Manager: Jillian McCullagh

    VP Project Management: Adam Weiner

    
Sr. Director Project Management: Earl Marona, Jr.


    VP Creative Director, Brand
Editorial: Erica Ottenberg

    Sr. Director,
Production: Joe Pappalardo


    Writer/Producer: Natalie Clunis

    Associate Producer: Miranda Bishop

    Production Assistant: Deshon Leek

    OACIS Manager: Patrick Speckman

    OACIS Coordinator: Solani Khopkar


    Sr. Director, Production, Short Form: Chelsea Most

    
Production Manager: Josh Powers 

    + Credit missing? Please email me!

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