FX
Type System

Studio: Trollbäck+Company
Role: Chief Creative Officer

We created a custom font and responsive animated type system for FX that elevates its visual identity, defies expectations, and empowers the talents of its powerhouse creative team.

Drawing inspiration from film titles and experimental typography, we dreamed up a flexible type system that would dare FX to be truly “Fearless” on-air and off-platform.

Our team created multiple weights of the new typeface, animated each letterform, then coded a Javascript UI panel for After Effects that activates every iteration. Using presets or play, FX designers can generate responsive type expressions that match the tone of content without fear of repeating themselves. We also made a hefty style guide detailing all of the rules meant to be followed (and broken), featuring a sliding moiré-style vellum cover that brings the physical book into motion.

View the full case study at Trollbäck+Company.