Google Maps
Campaign

Studio: Trollbäck+Company
Role: Chief Creative Officer

We partnered with Anomaly to build a motion language for Google Maps’ first-ever campaign in the United States—a multi-city, cross-platform takeover introducing the launch of its new “Explore” feature.

Our task was to capture the simplicity and playfulness of Anomaly’s hyper-local creative campaign with a flexible motion system that entices urbanites to discover a whole new side of the cities they know and love.

Our campaign animations were designed to fit in seamlessly with Google’s unmistakable material design principles. We built a series of customizable toolkits for the re-launch campaign, mixing kinetic typography with pops of color and simple UI demonstrations that play out across a variety of screen formats. We designed each moving element to explain and tease Google Maps’ new Explore features — from Lists and Events to Google’s new, graphic Match feature that makes discovering new places to eat and explore simpler and smarter than ever.

View the full case study at Trollbäck+Company.