NBC Universo
Brand Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We refreshed NBC Universo’s brand identity to reposition the channel within the growing Spanish-language TV market.

The flexible design system communicates the brand’s momentum and resonates with its diverse and youthful audience, helping establish Universo as the fastest-growing U.S. Hispanic cable network.

We delivered an expandable set of tools that work across on-air, digital, and print. A robust multi-platform toolkit provides the Universo creative team with the means to evolve the brand as its content offering expands. We also established a new sonic identity, working with Grammy Award-winning producer José Luis Pardo. The percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.

View the full case study at Trollbäck+Company.