HBO Max
Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

In 2019, WarnerMedia asked us to develop the brand identity for a top-secret new streaming service—one that would appeal to an ultra-wide fan base while leveraging each of their studios’ massively popular entertainment franchises and programs.

 
 

Our primary task was to create a logo for HB0 Max that would be memorable and instantly recognizable. We also worked with executive stakeholders to help develop strategies for launch positioning.

 
 
 

We designed a suite of cross-platform logo applications and laid the groundwork for other elements of the design system, including typography, color palette, and animation.

View the full case study at Trollbäck+Company.

 
 

  • Trollbäck+Company

    Chief Creative Officer: Alex Moulton

    Executive Producer: Erica Schrager

    Executive Director Creative Strategy: Bo Bishop

    Producers: Kevin Anderson, Hanna Smith-Ide, Daniel Graf

    Strategists: Casey Halter, Asia Hunt

    Designers + Animators: Lili Emtiaz, Steven Wimberly, Eli Guillou, Marcelo Meneses, Pat King, Lucien Yang, Charlie Wagers, Mia Rockel, Paul Darragh, Michał Leonczuk

    WarnerMedia (now Warner Bros. Discovery)

    SVP Digital Strategy, Product Experience & Head of Design: Larry Adams

    SVP Head of Growth Marketing: Katie Soo

    VP Head of Growth Design: Robbie Tseng

    Producer: Jesselyn Hutchinson

    + Credit missing? Please email me!

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