IMAX
Campaign
We created this eye-catching global campaign for IMAX with Laser to re-introduce the company’s next-gen projection system with immersive visuals.
Bringing the new “gold standard” of cinema to 147 new IMAX with Laser theaters across North America, Europe, and Asia.
In 2015, IMAX introduced its most advanced theater system ever: 4K laser projection, 3D positional audio, immersive theater design—its biggest breakthrough and technological investment to date. After an initial push into the B2B market, they came to us to develop a 360° perspective on marketing the system, one that was just as inclusive of consumers as it was of directors, theaters, and other industry partners.
Bringing the new “gold standard” of cinema to 147 new IMAX with Laser theaters across North America, Europe, and Asia.
In 2015, IMAX introduced its most advanced theater system ever: 4K laser projection, 3D positional audio, immersive theater design—its biggest breakthrough and technological investment to date. After an initial push into the B2B market, they came to us to develop a 360° perspective on marketing the system, one that was just as inclusive of consumers as it was of directors, theaters, and other industry partners.
Bringing the new “gold standard” of cinema to 147 new IMAX with Laser theaters across North America, Europe, and Asia.
In 2015, IMAX introduced its most advanced theater system ever: 4K laser projection, 3D positional audio, immersive theater design—its biggest breakthrough and technological investment to date. After an initial push into the B2B market, they came to us to develop a 360° perspective on marketing the system, one that was just as inclusive of consumers as it was of directors, theaters, and other industry partners.
Every asset we created for the campaign, from motion to OOH, fuses the real world with cutting-edge imagination.
We combined CGI footage of the millions of mirror chips inside IMAX’s advanced projection system with 6K high-speed motion clips we captured of the human eye. By using filmed scenarios to seed particle-based growth systems in 3D across applications and environments, each multi-layered visual creates a sense of intimate, 1:1 immersion with IMAX technology, delivering the emotion and impact at scale.
Every asset we created for the campaign, from motion to OOH, fuses the real world with cutting-edge imagination.
We combined CGI footage of the millions of mirror chips inside IMAX’s advanced projection system with 6K high-speed motion clips we captured of the human eye. By using filmed scenarios to seed particle-based growth systems in 3D across applications and environments, each multi-layered visual creates a sense of intimate, 1:1 immersion with IMAX technology, delivering the emotion and impact at scale.
Every asset we created for the campaign, from motion to OOH, fuses the real world with cutting-edge imagination.
We combined CGI footage of the millions of mirror chips inside IMAX’s advanced projection system with 6K high-speed motion clips we captured of the human eye. By using filmed scenarios to seed particle-based growth systems in 3D across applications and environments, each multi-layered visual creates a sense of intimate, 1:1 immersion with IMAX technology, delivering the emotion and impact at scale.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Fran Roberts, Creative Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Fran Roberts, Creative Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Fran Roberts, Creative Director