JetBlue
In-Flight Sonic Identity

Agency: Expansion Team
Role: Music Creative Director

For two years I worked with JetBlue to develop and evolve their audio brand, focusing primarily on the new in-flight entertainment system.

To create the sonic identity, I first evaluated the existing customer experience and developed creative strategies for a better customer experience.

One of the more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum sound quality throughout the flight, I developed custom EQ settings and unique sonic criteria for all audio assets. I then personally composed a new soundtrack for the in-flight channels and instructional videos and cast new voiceover talent as the voice of JetBlue.