Marriott Bonvoy
Motion Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We created the motion identity for Marriott’s loyalty program and redesigned the in-room TV channel with an elegant and informative design system, uniting 8,900 hotels in 141 territories for the first time.

Collaborating with Marriott’s content and marketing teams, we began with a comprehensive redesign of the company’s global in-room TV channel that replaced both Starwood and Marriott channels with a single unified system.

Bonvoy TV offers immersion into all of the experiences available to its program members. We developed a seamless system to link each piece of content messaging that highlights the benefits of Marriott Bonvoy—folding the details of the program into a celebration of the amazing locations, perspectives, and once-in-a-lifetime connections that Bonvoy’s vision of “good travel” delivers. For several years, our team led end-to-end assembly of the channel content, from design, copywriting, editing, animation, and audio for all interstitial and navigational elements, to sequencing for the programming content lineup. Over several years we continually updated and optimized the motion identity as the brand evolved.

View the full case study at Trollbäck+Company.