Mercedes-Benz

Campaign

Working with Razorfish and Stardust, we developed this novel digital experience that shifted control of the music and narrative to Mercedes-Benz drivers and fans.

Client

Mercedes-Benz

Agency

Expansion Team

Role

Creative Director

Year

2011

I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulating the sound.

The linear movies shown here are approximations of the interactive web version, depicting the fluid experience when users transform between car models.

I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulating the sound.

The linear movies shown here are approximations of the interactive web version, depicting the fluid experience when users transform between car models.

I directed the sonic experience and original music, allowing users to explore each car by mixing back and forth and manipulating the sound.

The linear movies shown here are approximations of the interactive web version, depicting the fluid experience when users transform between car models.

Credits
Expansion Team

Alex Moulton, Creative Director

Martia Guinn,
Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Anu Pillai, Composer

Joe Johnson, Sound Designer

Razorfish

Rogerio Baran, Creative Director

Samuel Luchini, Art Director

Kim Cortese, Producer

Justin Wallace, Digital Producer

Stardust

Alan Bibby,
Creative Director

Ryan McRee, Senior Producer

Aaron Maurer, Art Director

Andrew Borin, Editor

Ylli Orana, 3D

Mark Rohrer, 3D

Wei Chei, 3D

Kevin Couture, 3D

Kyle Anderson, 3D

Tonya Smay, Compositor

Chris West, Compositor

Sohee Sohn, Compositor

Theo Daley, Compositor

Fabian Tejada, Animator

Credits
Expansion Team

Alex Moulton, Creative Director

Martia Guinn,
Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Anu Pillai, Composer

Joe Johnson, Sound Designer

Razorfish

Rogerio Baran, Creative Director

Samuel Luchini, Art Director

Kim Cortese, Producer

Justin Wallace, Digital Producer

Stardust

Alan Bibby,
Creative Director

Ryan McRee, Senior Producer

Aaron Maurer, Art Director

Andrew Borin, Editor

Ylli Orana, 3D

Mark Rohrer, 3D

Wei Chei, 3D

Kevin Couture, 3D

Kyle Anderson, 3D

Tonya Smay, Compositor

Chris West, Compositor

Sohee Sohn, Compositor

Theo Daley, Compositor

Fabian Tejada, Animator

Credits
Expansion Team

Alex Moulton, Creative Director

Martia Guinn,
Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Anu Pillai, Composer

Joe Johnson, Sound Designer

Razorfish

Rogerio Baran, Creative Director

Samuel Luchini, Art Director

Kim Cortese, Producer

Justin Wallace, Digital Producer

Stardust

Alan Bibby,
Creative Director

Ryan McRee, Senior Producer

Aaron Maurer, Art Director

Andrew Borin, Editor

Ylli Orana, 3D

Mark Rohrer, 3D

Wei Chei, 3D

Kevin Couture, 3D

Kyle Anderson, 3D

Tonya Smay, Compositor

Chris West, Compositor

Sohee Sohn, Compositor

Theo Daley, Compositor

Fabian Tejada, Animator