MGM Resorts
Campaign

Studio: Trollbäck+Company
Role: Chief Creative Officer

Love is universal. Shouldn’t love songs be too? MGM Resorts thought so, and I couldn't agree more.

As one contributor among many talented people who helped birth this project, from the musicians to McCann to Craig & Karl who created the iconic album cover art, I'm so proud of this work.

McCann and MGM Resorts in Las Vegas had the inspired idea to re-create an album of classic wedding songs for LGBTQ couples. Six artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose.

View the full case study at Trollbäck+Company.