Microsoft x Intel
Campaign
With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with BUCK to launch a comprehensive, global marketing campaign. Our goal was simple: educate and help small and medium-sized businesses understand why upgrading to Windows 11 Pro PCs and Copilot+ PCs with Intel vPro matters, a goal the campaign achieved by driving millions of new device activations.
This multi-phased B2B campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social media content, DOOH, podcast ads, dedicated landing pages and email marketing across both Microsoft and Intel channels, as well as their global commercial partners. Master Campaign Guidelines and Localization Guides were created to empower global partners to tailor the campaign effectively for local audiences.
This multi-phased B2B campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social media content, DOOH, podcast ads, dedicated landing pages and email marketing across both Microsoft and Intel channels, as well as their global commercial partners. Master Campaign Guidelines and Localization Guides were created to empower global partners to tailor the campaign effectively for local audiences.
This multi-phased B2B campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social media content, DOOH, podcast ads, dedicated landing pages and email marketing across both Microsoft and Intel channels, as well as their global commercial partners. Master Campaign Guidelines and Localization Guides were created to empower global partners to tailor the campaign effectively for local audiences.
The campaign proved highly successful, with over 1.2 billion campaign impressions resulting in over 2.5 million new device activations across more than 7,000 organizations and a 4-point increase in Windows 11 adoption within five months.
The campaign proved highly successful, with over 1.2 billion campaign impressions resulting in over 2.5 million new device activations across more than 7,000 organizations and a 4-point increase in Windows 11 adoption within five months.
The campaign proved highly successful, with over 1.2 billion campaign impressions resulting in over 2.5 million new device activations across more than 7,000 organizations and a 4-point increase in Windows 11 adoption within five months.
Credits
BUCK
Thomas Schmid, Group Creative Director
Alex Moulton, Creative Director
Russell Greene, Executive Producer
Ryan McGrath, Executive Producer
Monica Lynn, Production Lead
Danielle Russo, Account Director
Andre Araujo, Producer
Julia Torchine, Producer
Luke Proctor, Producer
Pablo Martinez, Producer
Paul Winze, Producer
Ana Gómez Bernaus, ACD
Vicky Chong, AD
Arielle Casale, AD
Dani Ortega, Associate Producer
Khadim Dieng, Associate Producer
Wolfgang Schiavo, Associate Producer
Marla Moore, Head of Strategy
Surabhi Rathi, Strategy Director
Tina Surelia, Strategy Director
Dave Evans, Copy Director
Asli Zeren, Copywriter
Audrey Kang, Copywriter
Brooke Kessler, Copywriter
Charlie Short, Copywriter
Emma Howcroft, Copywriter
Kat Sieniuc, Copywriter
Katrina Schaefer, Copywriter
Shana Billingsley, Copywriter
Tristyn Pease, Storyboard Artist
Fernando Utreras, Concept Artist
Abbie Winters, Designer
Danilo Gusmão Silveira, Designer
Danni Xi, Designer
Eduardo Gooda, Designer
Haeri Cho, Designer
Jade Kuzak, Designer
Jong Lee, Designer
Joshua Harvey, Designer
Julia Chu, Designer
Julie Alter, Designer
Kate Wu, Designer
Kenni Huang, Designer
Lucas Ramos, Designer
Mindy Park, Designer
Nachei Sánchez, Designer
Noel Núñez-Caba, Designer
Yi Zheng, Designer
Yukyung Lee, Designer
Mercy Lomelin, Head of 2D
Dan Cantelm, 2D Animator
Johan Eriksson, 2D Animator
Ben Rohel, Technical Director
Bill Dorais, Head of 3D
Hogan Williams, 3D Supervisor
Daniel Barros, 3D Modeler
Anaël Saint-Jean-Vidal, 3D Animator
Cameron Browning, Creative Technology Director
Matt Kenefick, Lead Creative Technologist
Jose Fuentes, Head of Post
Cameron Kelly, Editor
Dave Conte, Editor
Mystikal Scalzi, Assistant Editor
Microsoft
Kurt Stevenson, Director - Windows Commercial Marketing & GTM
Sue Boivin, Creative Director
Violetta Holl, Senior Producer & Project Manager
Jeanette Kennedy, Senior Marketing Lead
Aven King, Content Marketing Project Manager
Piper Greenwood, Business Manager
Part & Sum
Joselyn Bickford, Director of Strategy
Cecilia Bergman, Director, Strategy
Jack Downs, Strategist
Wild
Thomas Ragger, Head of Tech & Business
Eric Konzalman, Managing Director
Eva Landaluce, Creative Lead
David Hidalgo, Visual Designer
Jessica Moon, Designer
Amber Wimmer, Project Manager
Leandro Madeo, Project Manager
Daniel Maslan, Design Engineer
Domenico Vale, Developer
Kacper Gałka, Developer
Matthias Mentasti, Head of People & Culture
Ditroit
CG Production
Ambrose
Ambrose Yu, Composer
Credits
BUCK
Thomas Schmid, Group Creative Director
Alex Moulton, Creative Director
Russell Greene, Executive Producer
Ryan McGrath, Executive Producer
Monica Lynn, Production Lead
Danielle Russo, Account Director
Andre Araujo, Producer
Julia Torchine, Producer
Luke Proctor, Producer
Pablo Martinez, Producer
Paul Winze, Producer
Ana Gómez Bernaus, ACD
Vicky Chong, AD
Arielle Casale, AD
Dani Ortega, Associate Producer
Khadim Dieng, Associate Producer
Wolfgang Schiavo, Associate Producer
Marla Moore, Head of Strategy
Surabhi Rathi, Strategy Director
Tina Surelia, Strategy Director
Dave Evans, Copy Director
Asli Zeren, Copywriter
Audrey Kang, Copywriter
Brooke Kessler, Copywriter
Charlie Short, Copywriter
Emma Howcroft, Copywriter
Kat Sieniuc, Copywriter
Katrina Schaefer, Copywriter
Shana Billingsley, Copywriter
Tristyn Pease, Storyboard Artist
Fernando Utreras, Concept Artist
Abbie Winters, Designer
Danilo Gusmão Silveira, Designer
Danni Xi, Designer
Eduardo Gooda, Designer
Haeri Cho, Designer
Jade Kuzak, Designer
Jong Lee, Designer
Joshua Harvey, Designer
Julia Chu, Designer
Julie Alter, Designer
Kate Wu, Designer
Kenni Huang, Designer
Lucas Ramos, Designer
Mindy Park, Designer
Nachei Sánchez, Designer
Noel Núñez-Caba, Designer
Yi Zheng, Designer
Yukyung Lee, Designer
Mercy Lomelin, Head of 2D
Dan Cantelm, 2D Animator
Johan Eriksson, 2D Animator
Ben Rohel, Technical Director
Bill Dorais, Head of 3D
Hogan Williams, 3D Supervisor
Daniel Barros, 3D Modeler
Anaël Saint-Jean-Vidal, 3D Animator
Cameron Browning, Creative Technology Director
Matt Kenefick, Lead Creative Technologist
Jose Fuentes, Head of Post
Cameron Kelly, Editor
Dave Conte, Editor
Mystikal Scalzi, Assistant Editor
Microsoft
Kurt Stevenson, Director - Windows Commercial Marketing & GTM
Sue Boivin, Creative Director
Violetta Holl, Senior Producer & Project Manager
Jeanette Kennedy, Senior Marketing Lead
Aven King, Content Marketing Project Manager
Piper Greenwood, Business Manager
Part & Sum
Joselyn Bickford, Director of Strategy
Cecilia Bergman, Director, Strategy
Jack Downs, Strategist
Wild
Thomas Ragger, Head of Tech & Business
Eric Konzalman, Managing Director
Eva Landaluce, Creative Lead
David Hidalgo, Visual Designer
Jessica Moon, Designer
Amber Wimmer, Project Manager
Leandro Madeo, Project Manager
Daniel Maslan, Design Engineer
Domenico Vale, Developer
Kacper Gałka, Developer
Matthias Mentasti, Head of People & Culture
Ditroit
CG Production
Ambrose
Ambrose Yu, Composer
Credits
BUCK
Thomas Schmid, Group Creative Director
Alex Moulton, Creative Director
Russell Greene, Executive Producer
Ryan McGrath, Executive Producer
Monica Lynn, Production Lead
Danielle Russo, Account Director
Andre Araujo, Producer
Julia Torchine, Producer
Luke Proctor, Producer
Pablo Martinez, Producer
Paul Winze, Producer
Ana Gómez Bernaus, ACD
Vicky Chong, AD
Arielle Casale, AD
Dani Ortega, Associate Producer
Khadim Dieng, Associate Producer
Wolfgang Schiavo, Associate Producer
Marla Moore, Head of Strategy
Surabhi Rathi, Strategy Director
Tina Surelia, Strategy Director
Dave Evans, Copy Director
Asli Zeren, Copywriter
Audrey Kang, Copywriter
Brooke Kessler, Copywriter
Charlie Short, Copywriter
Emma Howcroft, Copywriter
Kat Sieniuc, Copywriter
Katrina Schaefer, Copywriter
Shana Billingsley, Copywriter
Tristyn Pease, Storyboard Artist
Fernando Utreras, Concept Artist
Abbie Winters, Designer
Danilo Gusmão Silveira, Designer
Danni Xi, Designer
Eduardo Gooda, Designer
Haeri Cho, Designer
Jade Kuzak, Designer
Jong Lee, Designer
Joshua Harvey, Designer
Julia Chu, Designer
Julie Alter, Designer
Kate Wu, Designer
Kenni Huang, Designer
Lucas Ramos, Designer
Mindy Park, Designer
Nachei Sánchez, Designer
Noel Núñez-Caba, Designer
Yi Zheng, Designer
Yukyung Lee, Designer
Mercy Lomelin, Head of 2D
Dan Cantelm, 2D Animator
Johan Eriksson, 2D Animator
Ben Rohel, Technical Director
Bill Dorais, Head of 3D
Hogan Williams, 3D Supervisor
Daniel Barros, 3D Modeler
Anaël Saint-Jean-Vidal, 3D Animator
Cameron Browning, Creative Technology Director
Matt Kenefick, Lead Creative Technologist
Jose Fuentes, Head of Post
Cameron Kelly, Editor
Dave Conte, Editor
Mystikal Scalzi, Assistant Editor
Microsoft
Kurt Stevenson, Director - Windows Commercial Marketing & GTM
Sue Boivin, Creative Director
Violetta Holl, Senior Producer & Project Manager
Jeanette Kennedy, Senior Marketing Lead
Aven King, Content Marketing Project Manager
Piper Greenwood, Business Manager
Part & Sum
Joselyn Bickford, Director of Strategy
Cecilia Bergman, Director, Strategy
Jack Downs, Strategist
Wild
Thomas Ragger, Head of Tech & Business
Eric Konzalman, Managing Director
Eva Landaluce, Creative Lead
David Hidalgo, Visual Designer
Jessica Moon, Designer
Amber Wimmer, Project Manager
Leandro Madeo, Project Manager
Daniel Maslan, Design Engineer
Domenico Vale, Developer
Kacper Gałka, Developer
Matthias Mentasti, Head of People & Culture
Ditroit
CG Production
Ambrose
Ambrose Yu, Composer