NFL Network
Brand Identity
NFL asked us to rebrand its TV channel to speak to a more diverse, digital-first audience. The bolder, more flexible identity system featured a custom typeface and multi-platform toolkit to unify the brand, helping NFL Network reach record viewership in 2017.
How do you evolve a legacy brand identity to be more inclusive?
We created a comprehensive graphics package for the NFL Network leveraging a massive catalog of in-game and behind-the-scenes footage to bring fans a more inviting and inclusive vision of the game. Through a digital-first strategy we allowed the imagery and content to thrive across all screen sizes, catering to a more diverse and forward-looking audience.
How do you evolve a legacy brand identity to be more inclusive?
We created a comprehensive graphics package for the NFL Network leveraging a massive catalog of in-game and behind-the-scenes footage to bring fans a more inviting and inclusive vision of the game. Through a digital-first strategy we allowed the imagery and content to thrive across all screen sizes, catering to a more diverse and forward-looking audience.
How do you evolve a legacy brand identity to be more inclusive?
We created a comprehensive graphics package for the NFL Network leveraging a massive catalog of in-game and behind-the-scenes footage to bring fans a more inviting and inclusive vision of the game. Through a digital-first strategy we allowed the imagery and content to thrive across all screen sizes, catering to a more diverse and forward-looking audience.
While developing the new system we created a new custom font for NFL.
Designed in collaboration with our friends at Commercial Type, “NFL Tackle” serves as a visual anchor for the entire rebrand. Our bespoke typeface is weighty and impactful, yet round and accessible. By leaning into the contours and outlines of the letterforms, we were able to create a modern, bold, and youthful visual counterpoint to classic NFL shield. The end result calls to mind the unique personality and dynamic spirit of the game.
While developing the new system we created a new custom font for NFL.
Designed in collaboration with our friends at Commercial Type, “NFL Tackle” serves as a visual anchor for the entire rebrand. Our bespoke typeface is weighty and impactful, yet round and accessible. By leaning into the contours and outlines of the letterforms, we were able to create a modern, bold, and youthful visual counterpoint to classic NFL shield. The end result calls to mind the unique personality and dynamic spirit of the game.
While developing the new system we created a new custom font for NFL.
Designed in collaboration with our friends at Commercial Type, “NFL Tackle” serves as a visual anchor for the entire rebrand. Our bespoke typeface is weighty and impactful, yet round and accessible. By leaning into the contours and outlines of the letterforms, we were able to create a modern, bold, and youthful visual counterpoint to classic NFL shield. The end result calls to mind the unique personality and dynamic spirit of the game.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Rosie Garschina, Creative Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Rosie Garschina, Creative Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Rosie Garschina, Creative Director