Oceans 2050
Brand Identity
Oceans 2050 is a nonprofit foundation working to restore ocean abundance within a single human generation. I served as Chief Creative Officer, leading brand strategy, writing, and design for the organization from the ground up.
Alexandra Cousteau, granddaughter of Jacques Cousteau, and Fritz Neumeyer founded Oceans 2050 on a single mission: restore our oceans in one generation by powering the greatest collective rebuilding project in history.
That ambition is grounded in hard science. Oceans 2050's strategic roadmap is built on Professor Carlos Duarte's Rebuilding Marine Life, the most cited ocean paper of 2020, and organized around three goals: build a data-driven mission control for the oceans, advance restoration technology, and power collective action at global scale. My role was to articulate this narrative and translate it into a visual and verbal identity that extends across multiple large-scale global initiatives.
I designed the brand around a single mark, a wave that reads as both ocean and momentum, paired with Ocean Basel, a custom typeface from Optimo. I then built a full visual language for program sub-brands, decks, social, and the website. Using immersive photography sourced from Oceans 2050 advisors and The Ocean Agency, the brand makes visible the wonder and beauty of the ocean as well as its fragility.
Alexandra Cousteau, granddaughter of Jacques Cousteau, and Fritz Neumeyer founded Oceans 2050 on a single mission: restore our oceans in one generation by powering the greatest collective rebuilding project in history.
That ambition is grounded in hard science. Oceans 2050's strategic roadmap is built on Professor Carlos Duarte's Rebuilding Marine Life, the most cited ocean paper of 2020, and organized around three goals: build a data-driven mission control for the oceans, advance restoration technology, and power collective action at global scale. My role was to articulate this narrative and translate it into a visual and verbal identity that extends across multiple large-scale global initiatives.
I designed the brand around a single mark, a wave that reads as both ocean and momentum, paired with Ocean Basel, a custom typeface from Optimo. I then built a full visual language for program sub-brands, decks, social, and the website. Using immersive photography sourced from Oceans 2050 advisors and The Ocean Agency, the brand makes visible the wonder and beauty of the ocean as well as its fragility.
Alexandra Cousteau, granddaughter of Jacques Cousteau, and Fritz Neumeyer founded Oceans 2050 on a single mission: restore our oceans in one generation by powering the greatest collective rebuilding project in history.
That ambition is grounded in hard science. Oceans 2050's strategic roadmap is built on Professor Carlos Duarte's Rebuilding Marine Life, the most cited ocean paper of 2020, and organized around three goals: build a data-driven mission control for the oceans, advance restoration technology, and power collective action at global scale. My role was to articulate this narrative and translate it into a visual and verbal identity that extends across multiple large-scale global initiatives.
I designed the brand around a single mark, a wave that reads as both ocean and momentum, paired with Ocean Basel, a custom typeface from Optimo. I then built a full visual language for program sub-brands, decks, social, and the website. Using immersive photography sourced from Oceans 2050 advisors and The Ocean Agency, the brand makes visible the wonder and beauty of the ocean as well as its fragility.
The organization continues to grow through groundbreaking initiatives that engage citizens, scientists, and policymakers.
I advised on launch and content strategy for Ocean Central, the Webby Award-winning AI-powered platform built with WAVE and ODE Partners to visualize global restoration progress in real time, helping shape how a highly technical, data-dense tool would communicate to a public audience. In 2025, we launched Blue Cities Alliance, a program dedicated to accelerating the transformation of coastal cities toward prosperity, resilience, and regeneration, with Athens as the first city to join the global alliance. In 2026, Fritz Neumeyer and Matt Campbell launched Oceans 2050 Studio, a for-profit venture focused on coral regeneration and coastal infrastructure, which I continue to advise on.
The organization continues to grow through groundbreaking initiatives that engage citizens, scientists, and policymakers.
I advised on launch and content strategy for Ocean Central, the Webby Award-winning AI-powered platform built with WAVE and ODE Partners to visualize global restoration progress in real time, helping shape how a highly technical, data-dense tool would communicate to a public audience. In 2025, we launched Blue Cities Alliance, a program dedicated to accelerating the transformation of coastal cities toward prosperity, resilience, and regeneration, with Athens as the first city to join the global alliance. In 2026, Fritz Neumeyer and Matt Campbell launched Oceans 2050 Studio, a for-profit venture focused on coral regeneration and coastal infrastructure, which I continue to advise on.
The organization continues to grow through groundbreaking initiatives that engage citizens, scientists, and policymakers.
I advised on launch and content strategy for Ocean Central, the Webby Award-winning AI-powered platform built with WAVE and ODE Partners to visualize global restoration progress in real time, helping shape how a highly technical, data-dense tool would communicate to a public audience. In 2025, we launched Blue Cities Alliance, a program dedicated to accelerating the transformation of coastal cities toward prosperity, resilience, and regeneration, with Athens as the first city to join the global alliance. In 2026, Fritz Neumeyer and Matt Campbell launched Oceans 2050 Studio, a for-profit venture focused on coral regeneration and coastal infrastructure, which I continue to advise on.
Credits
Alex Moulton, Strategy, Design, Animation, Writing
Alexandra Cousteau, Co-Founder, President
Fritz Neumeyer, Co-Founder, CEO
Alex Moulton, Chief Creative Officer
Credits
Alex Moulton, Strategy, Design, Animation, Writing
Alexandra Cousteau, Co-Founder, President
Fritz Neumeyer, Co-Founder, CEO
Alex Moulton, Chief Creative Officer
Credits
Alex Moulton, Strategy, Design, Animation, Writing
Alexandra Cousteau, Co-Founder, President
Fritz Neumeyer, Co-Founder, CEO
Alex Moulton, Chief Creative Officer