Tosca

Album Promo

!K7 gave us an open creative brief to make this promo spot. We fell in love with the second track on the album, "Heidi Bruehl," and knew it needed imagery as elegant as the music. We also realized that a Swiss friend of ours bore an uncanny resemblance to the German singer and actress for whom the song was named.

Client

!K7 Records

Role

Co-Director

Year

2005

Although the song may or may not have been inspired by Bruehl, the vibe of the track inspired us to evoke the style of mid-’60s Munich.

After scouting NYC locations and coming up empty, we decided to shoot in Philadelphia’s Old City district. With its cobblestone streets and vine-covered brick walls, Old City was the perfect backdrop. To maintain that ’60s style we shot with our medium format Hasselblad, scanned the negatives, and then animated them to evoke a distant romantic memory.

Although the song may or may not have been inspired by Bruehl, the vibe of the track inspired us to evoke the style of mid-’60s Munich.

After scouting NYC locations and coming up empty, we decided to shoot in Philadelphia’s Old City district. With its cobblestone streets and vine-covered brick walls, Old City was the perfect backdrop. To maintain that ’60s style we shot with our medium format Hasselblad, scanned the negatives, and then animated them to evoke a distant romantic memory.

Although the song may or may not have been inspired by Bruehl, the vibe of the track inspired us to evoke the style of mid-’60s Munich.

After scouting NYC locations and coming up empty, we decided to shoot in Philadelphia’s Old City district. With its cobblestone streets and vine-covered brick walls, Old City was the perfect backdrop. To maintain that ’60s style we shot with our medium format Hasselblad, scanned the negatives, and then animated them to evoke a distant romantic memory.

Tosca, Album Promo, image 1
Tosca, Album Promo, image 2
Tosca, Album Promo, image 3
Tosca, Album Promo, image 4
Tosca, Album Promo, image 5
Tosca, Album Promo, image 6
Tosca, Album Promo, image 7
Tosca, Album Promo, image 8
Credits
Crew

Alex Moulton, Co-Director, Editor

Tatiana Arocha, Co-Director, Photographer

Melissa Gorman, Stylist

!K7 Records

Jennifer Masset, Label Manager

Credits
Crew

Alex Moulton, Co-Director, Editor

Tatiana Arocha, Co-Director, Photographer

Melissa Gorman, Stylist

!K7 Records

Jennifer Masset, Label Manager

Credits
Crew

Alex Moulton, Co-Director, Editor

Tatiana Arocha, Co-Director, Photographer

Melissa Gorman, Stylist

!K7 Records

Jennifer Masset, Label Manager

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